If you follow menswear at all, chances are BoohooMAN has crossed your feed at some point. Founded in 2016 as the menswear arm of the Boohoo Group, the brand has grown into one of the biggest names in online fast fashion, shipping trend-driven clothing to a genuinely global audience. The catalogue is enormous: graphic tees, hoodies, tracksuits, denim, suits, outerwear, activewear, and a footwear section that spans everything from lifestyle sneakers to running-inspired trainers. New styles land on the site by the hundreds every week, which is part of why BoohooMAN has become a go-to for anyone who wants to update their wardrobe often without spending a fortune doing it.
What sets BoohooMAN apart from a lot of its competitors is how quickly it moves. The brand leans heavily on social media and influencer culture to spot trends early, then gets product out fast at prices that keep the barrier to entry low. It’s not a brand built around a handful of iconic pieces — it’s built around volume, speed, and staying current, with sizing that stretches from standard fits through to plus and tall ranges so more people can actually shop the drops that go viral.
Ronaldinho fronts BoohooMAN’s boldest campaign yet
The clearest sign of how far BoohooMAN has come is who it’s putting in front of the camera. The brand recently unveiled a campaign fronted by Ronaldinho, the Ballon d’Or winner and two-time FIFA World Player of the Year, timed to land during a World Cup summer. It’s the kind of signing that would have felt out of reach for BoohooMAN a few years ago, and it says a lot about the brand’s ambitions to be taken seriously beyond fast fashion’s usual crowd.
The collection itself leans hard into the joy and colour that made Ronaldinho one of the most beloved players of his generation, with retro-inspired football pieces built around the same creativity and self-expression he brought to the pitch. Ronaldinho himself has spoken about wanting the collection to capture that same spirit, and BoohooMAN’s team has framed it as the brand at its most ambitious — big name, bold designs, and prices that stay accessible to everyone. It’s a genuinely fun collaboration, and one worth checking out if retro football style is your thing.
Our pick of the BoohooMAN sneaker sale
BoohooMAN’s sale is live right now, and footwear is very much part of it. We went through the current markdowns and pulled together a small selection of sneakers from the drop that are worth a look, spanning a mix of brands from streetwear-friendly Jordan to comfort-first names like Skechers and Clarks. Here’s what caught our eye.
Air Jordan 1 High MM Royal Toe
The Air Jordan 1 MM High takes the most recognisable silhouette in sneaker history and gives it a more layered, maximalist finish. Built with a deconstructed, slightly distressed aesthetic reminiscent of Jordan Brand’s “Craft” line, this version pairs cracked leather across the toe box and Swooshes with canvas panels at the midfoot and collar. The Royal Toe treatment leans on a black, white, and Game Royal blue palette, finished with a padded tongue and collar that give the shoe a noticeably plusher feel than a standard AJ1.
Underneath the design work, it’s still an Air Jordan 1 through and through, which means the high-top cut, the Wings logo on the ankle, and the encapsulated cushioning that’s made the silhouette a wardrobe staple for decades are all present. It’s a strong pick for anyone who already owns the classic AJ1 High and wants a version with a bit more texture and depth to it, and finding it in a sale is a good enough reason on its own to add it to the rotation.
Le Coq Sportif LCS R600 Grey
The LCS R600 pulls directly from Le Coq Sportif’s own running archive, taking cues from 1990s icons like the LCS R1000 and LCS R800 and updating them with a more modern, low-profile sole. In grey, the shoe keeps things understated, mixing an aerated mesh upper with synthetic suede overlays for a build that looks technical without trying too hard. A heat-bonded metallic logo and the brand’s signature tricolour heel tab round out the design, giving it just enough French sporting heritage to stand out from generic retro runners.
It’s a genuinely versatile shoe day to day — light enough for warm weather thanks to the breathable mesh, and neutral enough in grey to slot into almost any casual outfit. For anyone looking to diversify a sneaker rotation away from the usual Nike and Adidas names without sacrificing that retro-runner look, the LCS R600 is a smart, affordable way in, especially at a marked-down price.
Skechers Slip-ins Summits Leyter Grey Blue
The Summits Leyter is built around Skechers’ Hands Free Slip-ins technology, which means no bending down and no fiddling with laces — the Heel Pillow design holds the foot securely in place the moment you step in. In grey and blue, the shoe pairs an engineered knit upper with hotmelt overlay detailing for a look that’s more contemporary than the average slip-on, while fixed stretch laces keep the silhouette looking like a normal trainer rather than a slipper.
Comfort is really the whole point here. The cushioned Air-Cooled Memory Foam insole is designed to relieve pressure and keep feet breathable through a full day of wear, making this the kind of shoe that works equally well for a morning commute, a walk, or just running errands without giving your feet a second thought. It’s not trying to be a fashion statement, and that’s exactly why it earns a spot on this list — reliable, easy comfort at a sale price.
Clarks Solevana Sport Light Blue
Solevana is one of the newer additions to Clarks’ long-running Cloudsteppers collection, and the Sport model brings that comfort-first approach to a genuinely sporty silhouette. In light blue, the shoe combines a breathable upper with Clarks’ PillowSoft footbed, which is built to mould to the foot for a cushioned, cloud-like feel, while the brand’s signature toe-box fit gives the toes room to move rather than boxing them in.
Underneath, the ultra-light Solevana foam outsole is designed to absorb impact and add a bit of bounce back into every step, which makes this a strong option for anyone who’s on their feet for long stretches of the day. It sits somewhere between a lifestyle sneaker and a comfort shoe, and that middle ground is exactly what makes it appealing — smart enough to wear out, soft enough that you’ll forget you’re wearing anything at all.
Puma Pounce Lite Black/Dark Gray
The Pounce Lite is Puma’s lightweight take on a running-inspired lifestyle sneaker, built around a design that borrows from the brand’s Velocity Nitro line. In black and dark grey, the shoe pairs a breathable mesh upper with Puma’s PUMALITE foam midsole, a cushioning setup designed to deliver a soft, energised ride without adding bulk to the silhouette. It keeps the overall look sleek and minimal, which is part of why it works just as well off the track as on it.
On the outsole, a durable ProTread rubber build is designed to hold up across different surfaces, giving the shoe genuine everyday durability alongside its lightweight feel. It’s a solid pick for anyone who wants a sporty, low-key sneaker that leans performance without asking you to commit to a full running shoe, and the current markdown makes it one of the easier picks on this list to justify.