Every year there’s a point in November when your basket starts filling up before the sale has even started. That point is now. Nike Black Friday Days are on the way, and if you’ve been eyeing a pair of Air Max for months or putting off a new tracksuit until “the right moment”, this is pretty much that moment.
The appeal is the range. Running shoes, classic lifestyle sneakers, Tech Fleece and kids’ trainers are all part of the same sale, so you can refresh your own sneakers and pick up the kids’ winter kit in a single order. Nike Members usually do best out of it, with early access and lower free delivery thresholds. And with Christmas only a few weeks away, it’s a handy time to get the gift list done.
The catch is that popular sizes and colourways go fast. Pick your targets now and you’ll spend sale day checking out instead of scrolling.
To help with that, we’ve gone through Nike’s Black Friday selection and pulled out the hero styles for men, women and kids: three sneakers and two pieces of clothing for each.
Start Building Your Wishlist
Men
Nike Air Max Plus
There aren’t many trainers with a silhouette as instantly recognisable as the Air Max Plus. Sean McDowell’s 1998 design, inspired by palm trees swaying on a Florida beach, still turns heads with those wavy TPU “fingers” running up the sides and the gradient uppers that made it a cult shoe in the UK. More than 25 years on, it hasn’t lost an ounce of attitude.
Underfoot, you get Max Air units in the heel and forefoot plus Nike’s Tuned Air system, which uses small hemispheres to add stability to the cushioning. It feels planted, and it stays comfortable through a full day on your feet. If you’re only getting one lifestyle pair this Black Friday, we’d start here.
Nike Air Max 95 Big Bubble
The Air Max 95 turned 30 last year and Nike marked it by bringing back the original “Big Bubble” Air unit, the larger heel bag that the OG pairs had before later retros slimmed it down. Sergio Lozano’s design took its cues from human anatomy: the midsole is the spine, the layered panels are the muscles and the lace loops are the ribs. Once you know that, you can’t unsee it.
The upper mixes leather and textiles in those famous graduated layers, and visible Max Air in the heel and forefoot handles the cushioning, while flex grooves in the outsole keep the shoe from feeling stiff. It’s chunky and very 90s, which is the whole point.
Nike Pegasus 42
The Pegasus has been Nike’s everyday running shoe since 1983, and the 42 brings the biggest change in years. The two separate Air Zoom pods of the previous model are gone, replaced by a single full-length, curved Air Zoom unit that works almost like a plate. Runners who tested it agree on one thing: the transition from heel to toe is noticeably smoother.
That unit sits inside a ReactX foam midsole with a 37 mm heel and 27 mm forefoot stack, keeping the classic 10 mm drop. Nike also gave it a roomier toe box and more toe spring, so it feels more comfortable on longer runs. You won’t race in it. You’ll do most of your weekly miles in it, though, and that’s why so many runners keep coming back to the Pegasus.
Nike Tech Men’s Fleece Windrunner Full-Zip Jacket
If one piece of clothing defines Nike right now, it’s Tech Fleece. Here it takes the shape of the Windrunner, Nike’s jacket from 1978, with the chevron panel across the chest that gives it away from across the street. The fabric is a double-sided spacer fleece that keeps you warm without the bulk of a traditional hoodie.
The fit is clean and modern, with zipped pockets that actually hold your phone and keys, plus a hood that sits well whether it’s up or down. It works over a T-shirt in autumn or under a coat when it gets properly cold. Pair it with the matching joggers and you’ve got a full tracksuit that looks sharp enough to wear anywhere.
Nike Club Men’s Poly-Knit Tracksuit
Sometimes you just want the whole outfit sorted in one click. The Club Poly-Knit Tracksuit gives you a full-zip jacket and matching trousers in a smooth, lightweight knit with that slight sheen that brings back proper terrace and football-training vibes.
It’s comfortable enough for the sofa and tidy enough for the school run, and it goes in the wash without any fuss. The cut is relaxed without being baggy, and the small embroidered Swoosh keeps it low-key.
Women
Nike Air Max Moto 2K
The Air Max Moto 2K is the shoe for anyone who’s into the Y2K runner look. It’s a revival of an early-2000s Air Max, and it leans fully into that era with metallic silver accents, layered overlays and performance-inspired details that look like they came straight from a 2002 running catalogue. Some versions add reflective accents, which is a nice touch for winter evenings.
Comfort comes from a Max Air unit that Nike describes as plush with just the right amount of support, and owners seem to agree: it’s highly rated on Nike’s own site, with lots of people saying they wear it for long shifts at work. The upper mixes synthetic leather and textile, and the rubber outsole gives good grip. One tip: it runs small, so go half a size up.
Nike Shox Z
Shox are back, and the Shox Z is Nike’s take on them for 2026. It keeps the famous columns under the heel, the ones that were originally designed to absorb the impact of running, but wraps them in a much slimmer, lower profile. The idea is a shoe that’s sporty and sleek at the same time, and it works.
The upper is light textile with synthetic leather details and shiny finishes that nod to the original Shox from the early 2000s. Underneath, a modified circular Waffle outsole provides traction. It’s a shoe that looks great with wide-leg trousers, tailoring or a simple pair of leggings. If you have wide feet, try them on first, as several reviewers say they’re on the narrow side.
Nike Winflo 12
The Winflo has always been Nike’s affordable daily trainer, and the 12 makes a big jump. The stack is now around 41 mm at the heel, which puts it firmly in max-cushion territory, and Nike has paired a thick layer of soft Cushlon 3.0 foam with an Air unit in the heel. Several independent testers have compared the feel to the Vomero, which costs quite a bit more.
It’s built for comfort rather than speed, and it’s surprisingly stable for such a tall shoe. The upper is a breathable engineered mesh made with recycled materials. If you’re starting to run, or you want a soft pair for easy days and long walks, this is the one we’d point you to.
Nike Sportswear Windpuffer Women’s Loose Storm-FIT Hooded Down Parka
If there’s one piece that gets you through a British winter, it’s a proper long parka, and the Windpuffer is Nike’s take on it. It’s a loose, full-length coat with down-filled baffles that give it volume and keep the warmth in. Those baffles are angled at 26 degrees, a nod to the chevron on the original Windrunner jacket.
The outer fabric uses Storm-FIT, Nike’s tech for resisting wind and water, and it’s ripstop, so it copes with daily wear. Inside, the fill is duck down. There are zipped hand pockets plus an interior pocket, and the hood has adjustable bungees so you can close it up when the wind picks up. The cut is roomy enough to layer a hoodie underneath.
Nike Studio Fleece Medium Weight Women’s High-Rise Oversized Cuffed Trousers
The Studio Fleece fabric on these trousers is medium weight, so they’re warm enough for winter without being heavy, and the high-rise waist sits comfortably while giving a flattering shape.
The oversized leg is relaxed and roomy, gathered at the ankle by cuffs that show off whatever trainers you’re wearing, whether it’s the Moto 2K or the Shox Z. They look just as good with an oversized hoodie as with a fitted top.
Kids
Jordan Spizike Low Older Kids’ Shoes
The Spizike is one of the most fun shoes in the Jordan catalogue. It was first released in 2006 as a tribute to Spike Lee, who directed the famous “Mars Blackmon” ads with Michael Jordan, and it mixes design details from several classic Air Jordans into one shoe. Sneakerheads love spotting which part comes from which model.
The low-top version is lighter and easier for kids to wear every day, with a sturdy upper that copes with the playground and a rubber outsole with good grip. For older kids who are starting to care about what’s on their feet, this is probably the box that gets the loudest reaction.
Air Jordan 1 Low SE Older Kids’ Shoes
The Air Jordan 1 is basketball history in a shoe, and the low-top version is the easiest way to wear it every day. Michael Jordan’s first signature model from 1985 is still one of the most loved sneakers in the world, and the low cut makes it lighter, easier to put on and better suited to kids on the move.
The SE label means special edition, so expect colourways and material details you won’t find in the standard version. Under the leather upper, there’s an encapsulated Air unit in the heel for cushioning, and the rubber outsole gives good grip on the court and off it. It goes with jeans, joggers and school uniforms alike.
Nike Air Max 270 Older Kids’ Shoe
If your kid is all about comfort, the Air Max 270 is hard to beat. Its tall Max Air unit in the heel was one of the largest Nike had put in a lifestyle shoe when the model launched, and it’s what gives the 270 that soft, bouncy feel with every step.
The upper is light and breathable, with a sock-like fit that makes it easy to slip on and off. The look is sporty but simple enough for school. Kids can wear it all day without complaining about their feet, and that’s worth a lot.
Nike Sportswear Older Kids’ Dri-FIT Tracksuit
Kids wear a good tracksuit constantly, and this one is made for it. Dri-FIT fabric moves sweat away from the skin, so it handles PE and football practice as well as a day at home.
The set includes a full-zip jacket and matching trousers, both with a comfortable, easy fit that gives room to move. It’s easy to wash and quick to dry, and the Nike Sportswear branding gives it a clean, sporty look that kids are happy to wear outside.
Nike Academy Older Kids’ Dri-FIT Football Top
For kids who live for football, the Academy top is an easy choice. It’s the same type of training top that academy players wear, made from lightweight Dri-FIT fabric that keeps them dry and comfortable through training sessions and matches.
The cut leaves plenty of room to move, and it makes a good stocking filler or a starting point for a full training kit alongside the tracksuit.
Get ready before the countdown ends
Black Friday at Nike moves fast, and the common sizes in the best colourways rarely last. Make your shortlist, check your sizes, sign in to your Nike Member account and save your favourites to your wishlist. Then all that’s left is to wait for Nike Black Friday Days to start.
Start Building Your Wishlist