Every year, right around the same point in the calendar, Nike runs one of the most reliable sneaker discounts in the entire retail calendar: the End of Season Sale. It’s not a flash promo or a one-day stunt — it’s become a fixture of Nike’s pricing strategy over the last several years, and Summer 2026 (internally tagged SU26) is no exception. For a limited window, a wide selection of Nike and Jordan styles drop to 30% off, covering everything from heritage runners to current-season basketball signatures.
If you’ve been holding off on a pair because the price wasn’t quite right, this is the moment. Sneakers that rarely see a markdown — recent signature releases, Jordan archive reworks, retro running silhouettes — all get pulled into the rotation, and stock on the most wanted sizes tends to move fast once the sale goes live. Whether you’re filling a gap in your rotation or finally picking up something you’ve been eyeing since launch, the End of Season Sale is one of the smartest times of the year to buy.
We went through this season’s markdowns and picked out seven pairs, all currently available at 30% off, that are worth your attention. As always, Nike leads the list, with Jordan Brand close behind.
Nike LeBron 23 Elite Hurt Feelings Write History
LeBron James’ signature line has always doubled as a visual diary of his career, and the Hurt Feelings Write History colorway is one of its most pointed entries yet. The design pulls directly from the 2016 NBA Finals, when the Cavaliers came back from a 3-1 deficit to beat the Warriors — the colorway opens with a Warriors-toned gold across the crown-shaped lower half of the upper, then layers an earthquake-cracked black pattern across the rest with basketballs subtly woven throughout. A small green Swoosh sits on the toe, with gold branding finishing the look on the tongue, a nod to the championship that the moment ultimately delivered.
Underneath the storytelling, this is still a top-tier performance shoe. The LeBron 23 Elite runs on full-length ZoomX foam for lightweight responsiveness built for the speed of the modern game, paired with a crown-shaped containment system designed to keep the foot locked in through hard cuts and changes of direction. It’s a shoe built for players who want elite-level cushioning and support, wrapped in a colorway that doubles as a piece of NBA history. At 30% off, it’s a rare chance to get the Elite tier of LeBron’s line at a price closer to the standard model.
Nike P-6000 SE Olive Flak Gold Metallic
The P-6000 has quietly become one of Nike’s most dependable retro runners, and the Olive Flak Gold Metallic colorway leans into exactly what makes the silhouette work. It’s part of the Bowerman Series, Nike’s collection of running-inspired models that pay tribute to co-founder Bill Bowerman, and the design borrows visual cues from a handful of early-2000s Pegasus models rather than sticking to one single reference point. The result is a shoe that reads as authentically Y2K without feeling like a costume.
The upper mixes synthetic leather overlays with mesh paneling, giving the silhouette a layered, almost technical look that holds up whether you’re pairing it with cargo pants or simple jeans. The olive base keeps things grounded and easy to wear, while the metallic gold accents catch the light just enough to lift the colorway without pushing it into “loud” territory. It’s a low-key pick, but one that earns a long-term spot in a casual rotation — and at 30% off, it’s an easy way to add a retro runner that doesn’t look like everyone else’s.
Nike Air Max 90 Pink Foam
The Air Max 90 doesn’t need an introduction at this point — Tinker Hatfield’s 1990 design has outlasted just about every trend that’s tried to replace it, and the Pink Foam colorway gives the silhouette a softer, more pastel-leaning update without touching the formula that made it work in the first place. The shoe sits on a greyscale foundation of Wolf Grey and white, with pink accents placed on the tongue tag, heel branding, and inside the visible Air unit for a subtle pop of color rather than a full repaint.
Construction-wise, it’s classic Air Max 90 through and through. White mesh covers the toe box, tongue, and collar for breathability, while a grey leather mudguard wraps the base of the silhouette to add structure to that recognizable Air Max shape. Suede overlays sit across the eyestays and midfoot panels, adding texture without disrupting the clean overall layout, and the shoe finishes on the brand’s familiar white foam midsole and black outsole. It’s an easy everyday pair, and the kind of soft, wearable colorway that justifies picking up the Air Max 90 even if you already own one.
Air Jordan 1 Low Reverse Bred
Few colorways in the entire Jordan catalogue carry the weight that “Bred” does, and the Reverse Bred takes that black-and-red legacy and flips the script. Instead of the familiar red base with black detailing, this version leads with black leather across the perforated toe and mid-panel, with red leather overlays placed on the forefoot, eyelets, collar, and heel. The branding stays true to the silhouette’s roots, with a red leather Swoosh on both sides, black embroidered Wings detailing on the heel, and a mini red Jumpman stitched onto the black nylon tongue.
The low-top cut keeps things versatile in a way the high-top original never quite managed, since Michael Jordan himself never played in this silhouette — it’s a shoe built for street wear from day one rather than a court shoe adapted for casual use. The result is a clean, slightly more understated take on one of the most recognizable colorways in sneaker history, finished with a white midsole and matching red outsole. For anyone who’s wanted a Bred-adjacent Jordan 1 without going for the obvious original, the Reverse Bred at 30% off is the move.
Air Jordan 1 Mid SE Olive Grey
The Jordan 1 Mid has built a reputation as the most accessible entry point into the Air Jordan 1 family, and the Olive Grey SE colorway is a good example of why. It taps into the same muted, earthy palette that’s dominated streetwear for the past few seasons, mixing soft tumbled leather with smooth nubuck across the upper. Olive Grey covers the toe, heel, and Swoosh, while black overlays frame the silhouette with sharper contrast, and a sail midsole warms up the overall tone.
What keeps the colorway from feeling flat is a small, unexpected detail: a Light Wild Mango Jumpman on the tongue adds a brief spark of color against the otherwise neutral build. The rest of the design sticks to the script that’s made the Jordan 1 Mid a long-running success — a Wings logo on the collar, Jumpman branding on the tongue, and an encapsulated Air-Sole unit for lightweight cushioning underfoot. It’s a calm, lifestyle-first colorway that works in pretty much any outfit, and one of the easiest Jordan 1 pickups on this list to wear daily.
Air Jordan 4 RM Black White Varsity Red
The Jordan 4 RM takes the DNA of one of the most iconic Jordan silhouettes ever made and reworks it for a lower-profile, more streamlined feel. The sole unit and the wavy mudguard carry over from the original Air Jordan 4, keeping the shape instantly recognizable, but a lot of the details associated with the OG model have been swapped out. The most obvious change is a new TPU cage wrapping the back half of the shoe, replacing the classic eye stays and heel tab — a shift that gives the RM a noticeably sleeker silhouette, to the point where it’s sometimes referred to informally as the “Jordan 4 Low.”
In the Black White Varsity Red colorway, that lower-profile build gets a sharp, high-contrast finish that nods to one of the brand’s most classic palettes. Materials lean premium throughout, with a mix that gives the RM a more refined, elevated feel than the standard Jordan 4, while a Max Air unit in the heel and a foam midsole keep things genuinely comfortable for all-day wear. It’s a shoe that wears well dressed up or down, and at 30% off, it’s one of the more versatile Jordan pickups in this entire sale.
Jordan Spizike Low Thunder
The original Spike Lee-inspired Spizike has always been a love-it-or-hate-it proposition, mashing up pieces from five different Jordan models into one hybrid silhouette. The Low version has done a better job winning people over, and the Thunder colorway is one of its strongest looks yet. It draws clear inspiration from the Air Jordan 4 “Lightning,” with black netting layered over a Speed Yellow quarter panel, while the toe and heel are finished in a black and Speed Yellow elephant print that nods straight back to the Jordan 3 lineage baked into the Spizike’s design.
The rest of the upper rounds things out with black suede and nubuck panels, keeping the build grounded while the Speed Yellow accents reappear across the lace lock, backtab, and other branded details. Because the Spizike borrows directly from the Air Jordan 4 as part of its hybrid composition, the Thunder colorway feels like a genuinely in-bounds choice rather than a forced reference. It’s a louder, more collector-focused pick than the rest of this list, but for anyone who’s always wanted a Spizike without committing to a brighter colorway, the low-top Thunder at 30% off is worth the look.